Refresh your look with Dark & Lovely Fade Resist Permanent Hair Colour – Vivacious Red 394. Specially formulated for dark hair, this permanent hair colour delivers a bold, vibrant red shade with long-lasting, fade-resistant colour while providing up to 100% grey coverage.
Enriched with Argan Oil and Vitamin E, the nourishing formula helps protect and condition your hair during the colouring process, leaving it soft, silky, and full of healthy-looking shine. Moisture Seal technology helps lock in hydration to minimise dryness and keep hair feeling smooth after colouring.
Suitable for natural, relaxed, and textured hair, Dark & Lovely Fade Resist Permanent Hair Colour provides even, radiant colour from root to tip. Whether you’re covering greys or making a bold colour statement, Vivacious Red 394 delivers vibrant, salon-quality results from the comfort of your home.

